Jollibee Chicken Barbeque

dhyosa 20 September 2009 Foods 482 views One Comment Print This Post  Email This Post

Me and 5 of the bloggers in Cebu Bloggers Society attended the media event held in Jollibee Guadalupe which took on the theme of  “The Best of Filipino Taste” and which celebrated prime local cultural icons that continue to develop through time, just like Jollibbe. They launched its newest major offering which promises to be another popular hit: the Jollibee Chicken Barbecue.  Aside from us (CBS) i also saw some guest from media – 5 from Sunstar Newspaper, 5 from Cebu Daily News, 3 from RCTV (im not sure with this, bsta cebu tv) 4 from The Voice of Cebu. (please correct me the right name if ever)

Jollibee takes a Filipino gastronomic classic and improves upon it, creating the perfect version of the dish. Made only from generous permium chicken cuts.

“It reaffirms our brand’s commitment to constantly introducing innovative products that are tailored to local tastes.” says Arline Adeva, Jollibee PR Manager. I asked them how they come up with the product and they told us that It uses a special marinade made from top secret ingredients which indows it with that mouth – watering babecue taste. They told us that they are still studying the product to be salable outside the country. As for now, they only limit the stores of chicken barbeques availability.

Jollibee’s Brand Manager (i forgot her name) said that “Extending Jollibee’s  legacy of excellence, the Jollibee Chicken Barbecue further cements the brand’s position as a pioneer int he fast-food industry. It also offers further proof of Jollibee’s status as an icon of Filipino food with a devotion to upholding its signature langhap-sarap goodness.”

Jollibee Chicken Barbecue is available as a 1-pc. solo meal for Php69 and as a 2-pc. solo meal for Php119. Value meals, which come with a regular drink, on the other hand, are priced at Php89 and Php139 for the 1-pc and 1-pc. sets, respectively.

The Jollibee Chicken Barbecue is now available in selected Cebu stores, and will soon be available in all 40 Jollibee stores in Cebu by September 28.

Photo credit by: Doyzkie Buenaviaje